Amazon has finally launched its e-commerce site in India with the name and domain called the Amazon.in enabling users to buy books, movies and TV shows currently, but will also start selling electronics soon.
The online book store will come with over 7 million print books across 200 plus categories including fiction, management, children’s books and academic publications, from national as well as international authors. The movies and TV shows catalogue includes over 12,000 titles in English and Hindi across DVDs, Blu-rays, 3D Blu-rays and Video CD formats.
Early last year, Amazon started operating in India with Junglee.com, however was restricted in accessibility for its customers. Using this, the retailers in India could advertise their products for free to other Indian shoppers and drive targeted traffic to their stores. Amazon attempts to push the envelope with its online portal in India as the marketplace will allow online sellers to put up their products on sale without paying a listing fee and a pay-as-you-go fulfilment services. The online shopping portal will also provide electronic payments, cash on delivery and easy return options to consumers.
To celebrate its launch in India, Amazon is offering free delivery offer to all the customers, but for a limited time only.
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