Micromax, today, has signed up Hollywood star Hugh Jackman as it’s new brand ambassador and also teased up its upcoming phone, the Canvas Turbo which is rumoured to have a 1080p display and a 1.5GHz processor. The star will feature in all the endorsements of Micromax.
Talking about the association with Micromax, Hugh Jackman said,
I am extremely thrilled and honored to be part of the Micromax family. I am a huge lover of India as it is one of the most exciting countries in the world and we also share our love for cricket. Phones are genuinely time saving devices that can help you live a better life while juggling around with different situations. The new Canvas phone from Micromax is a leap in innovation with great sense of fun and amazing features that helps me balance my work with all the different roles that I play in my everyday life.
Speaking on the association, Shubhodip Pal, Chief Marketing Officer, Micromax said,
We are very excited to welcome Hugh Jackman in the Micromax family as he truly embodies the aspirational, reinventing and fearless persona of the brand Micromax. As we look to expand our footprint across the globe in various international markets, the association with the Hugh Jackman is an ideal partnership for us to connect with audiences as he is the leading name in the entertainment industry in the world. At Micromax, we have always believed in offering products and services that empower our consumers with the latest technologies and innovations. This is a strategic partnership and we look forward to a creating a strong 360 degrees campaign with Canvas Turbo to bring alive this new experience for our audiences across print, TV and online platforms.
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