BlackBerry has confirmed its plans to bring new features to its cross-platform messaging app, and it has confirmed its intention to keep the service free forever. However, BlackBerry has also said that it will soon introduce a variety of ads to the Android and iPhone versions of its app.
“It’s definitely a free service,” BlackBerry’s BBM boss Andrew Bocking told Canada’s The Morning Edition in a recent interview, CBC News reported. “We have other ideas on how to monetize that service.”
Those ideas, according to the report, involve adding advertising to BlackBerry’s Android and iPhone BBM apps. Ads will come to some new features that haven’t yet launched, Bocking said, such as BBM Channels. BlackBerry also plans to bring video and voice chat features to the apps in the coming months.
“We continue to plan to evolve the service and keep making it more engaging and have more reasons why people will come back to use the service,” Bocking noted.
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